From Issues Management to Crisis
The huge crisis confronting the White House over the firing of the U.S. Attorneys is an example of what happens when issues management fails. Think about how this scandal has unfolded. Now, speculate on how it might unfolded had there been effective issues management from the beginning.
So, assume that the firings happened. How should the issues management campaign have been conducted. Name a few things you would have done differently from the outset. And, at what point did the issue move into a crisis?
Then we can test your assumptions with Don Gonyea (who just confirmed his availability for Thursday, barring something unforeseen). He'll be able to tell us if our 20-20 hindsight is on target.
So, assume that the firings happened. How should the issues management campaign have been conducted. Name a few things you would have done differently from the outset. And, at what point did the issue move into a crisis?
Then we can test your assumptions with Don Gonyea (who just confirmed his availability for Thursday, barring something unforeseen). He'll be able to tell us if our 20-20 hindsight is on target.